Ranking up there with the wheel, sliced bread and the automatic dishwasher, here is another really good idea: ensuring that good design influences every aspect of your business. Let’s discuss how design can make your business better.
It’s a cold, sad fact that there is a lot of poor design out there and frankly it makes me mad. I’m going to take it down! (Cue epic music) So, what is my backstory? Well, I worked in digital marketing for over 15 years, the majority of which as the Creative Director at Prop Data, a studio focussing on real estate marketing solutions. As an owner of that business, I appreciate the elements that need to be pulled together to deliver a brand that keeps users coming back. I embarked on my latest mission to give the world research driven websites through Get Set Design. I’m an honest guy, honestly, so let’s chat about your business, your users and how to get them to meet up. PS - I’m also partial to colour coded schedules, a crafted beer and letting off steam on my drum kit. But, who isn’t?
And I will be your copywriter for today. What’s that I hear you say? This is not the Dark Ages; I know how to write!…So true. But this isn’t just any old writing. It’s copywriting and good creative copy is a time consuming endeavour. Researching, creating, drafting, editing, rewriting, proofreading and testing. Repeat. That’s a lot of work and I’m just keen as mustard to take it off your plate. I love the process so much, I got myself an honours in publishing from a real fancy university and then I taught the intricacies of the English language to teenagers for 15 years to hone my skills before joining Get Set Design as the resident copywriter. Hang on now, “resident copywriter”…, that sounds sophisticated. Tell everyone you employ a resident copywriter and you’ll be sophisticated too!
Many designers (or even studios) won’t even offer research as part of their website design process. A mistake! We won’t take on a project without some form of research. It’s that critical.
So, how well do you really know your users? If we’re going to build them a website that they are going to love using, we need to get up close and personal. There are a number of tools we can use to find out what your users need including: user interviews, questionnaires, empathy maps, user stories and personas. What we propose for your project will depend on the questions we need answered. The most important thing is to leave assumptions at the door and invite in an open mind to learn about your users.
This is not just good business practice, but also critical to ensure that your website delivers a better experience. Although it goes without saying, we’re going to say it anyway: you’re always getting compared to the other guys. You’re going to want to be the best. So, we’ll provide a comprehensive evaluation of your top competitors to ensure our design comes out on top.
All right, the truth is that copy is a slippery customer. It needs to be relevant, coherent and concise without boring the socks off your users. That would just leave them cold.
Copy has got to be the start and heart of any good design. We establish what your website needs to say and how to say it best. We do this by reaching out to users and having an ongoing conversation with them. The in-depth user research will inform your content. Then we go ahead and design an awesome website shaped by clear, creative copy.
Like the name suggests, we put users at the centre of our process. The truth is, your website is not really for you, it’s for your users. We make sure we design a website that works for them.
Based on our research, we’ll do a content sitemap and user flows for the experiences on your website. This will give you (and us!) a clear understanding of how your website will be structured and how users will experience it.
Testing time - let the fun begin! Yes, you read us right: the testing process is fun. We prototype designs and get user feedback early so that we can make changes before starting development. During development, we perform more usability tests to ensure our designs translate into a digital experience that meets your business goals and connects with your users. This is where research, content and design come together to make magic and it's so gratifying. See? Fun!